Case Study — AlphaNova

AlphaNova

Lab-grade clarity for Dubai's gateway to natural ingredients

Web Design · Web Build

THE COMPANY

About AlphaNova

AlphaNova FZCO is a Dubai-based supplier of premium natural ingredients and food-grade polymers, connecting quality producers with manufacturers across the food, pharmaceutical and cosmetics industries. Operating from the heart of Dubai's trade hub, the company positions itself as a gateway between global supply and regional demand.

THE APPROACH

How we approached it

B2B ingredient buyers arrive with a spec sheet, not a mood. The redesign put a quote-builder and a clear product taxonomy front and centre, organised the catalogue by application rather than chemistry, and used a lab-clean visual system — white space, deep green accents, precise typography — to signal the rigour AlphaNova's certifications promise. Copy was rewritten to answer procurement questions in plain language.

THE PROCESS

From first sketch to launch.

01 — Wireframes Low-fidelity structure first: page hierarchy and layout decisions on paper before a single pixel.

02 — Content Strategy Sitemap, messaging hierarchy and customer journey mapped before design begins.

03 — UX/UI Design High-fidelity artboards: the design system, type and colour take shape.

THE RESULTS

What the relaunch delivered.

3.1×

Quote requests

+58%

Organic search traffic

0.00

Layout shift (CLS) — Lighthouse mobile

10ms

Total blocking time — Lighthouse mobile

Your brand matters.

We take on 3–4 retainer clients at a time · Currently accepting new partners

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