Evolvence Equity Partners — project hero

Case Study — Evolvence Equity Partners

Evolvence Equity Partners

Repositioning India's private-markets platform for a global LP audience

Web Design · Web Build · Content Strategy

THE COMPANY

About Evolvence Equity Partners

Evolvence Equity Partners is an investment platform for private markets in India, spanning venture capital and private equity through fund investments, secondaries and co-investments. With a cycle-tested team and offices in Mumbai, Dubai and Mauritius, the firm connects more than a hundred limited-partner commitments with India's fastest-growing sectors — consumer, healthcare, financial services and technology.

THE APPROACH

How we approached it

Institutional investors judge credibility in seconds, so the redesign led with clarity: a restrained navy palette, an editorial type system and a homepage that answers who Evolvence is, what it invests in and why India — above the fold. We rebuilt the site architecture around the firm's investment strategies, wireframing every page before design and keeping the reading experience calm, precise and stable on every device.

THE PROCESS

From first sketch to launch.

Low-fidelity structure first: page hierarchy and layout decisions on paper before a single pixel.
01 — Wireframes Low-fidelity structure first: page hierarchy and layout decisions on paper before a single pixel.
Sitemap, messaging hierarchy and customer journey mapped before design begins.
02 — Content Strategy Sitemap, messaging hierarchy and customer journey mapped before design begins.
High-fidelity artboards: the design system, type and colour take shape.
03 — UX/UI Design High-fidelity artboards: the design system, type and colour take shape.
THE RESULTS

What the relaunch delivered.

+62%
Organic search traffic, 90 days post-launch
2.1×
LP enquiries via the site
0.00
Layout shift (CLS) — Lighthouse mobile
30ms
Total blocking time — Lighthouse mobile

Your brand matters.

We take on 3–4 retainer clients at a time · Currently accepting new partners