Case Study — The Queens Head
The Queens Head
Four centuries of welcome, distilled into a booking-first pub site
About The Queens Head
The Queens Head has stood in the Hampshire village of Dogmersfield for nearly four hundred years — log fires, scenic gardens and a thoughtful seasonal kitchen, minutes from Fleet. Independent and proudly unpretentious, it is the kind of pub where the welcome, as the site now says, is older than the road outside.
How we approached it
Country pubs live and die by table bookings, so we designed booking-first: an OpenTable reservation card sits inside the hero, and every page path leads back to it. The visual language borrows from the building itself — cream plaster, oak, brass and candlelight — while the content strategy foregrounds what locals actually search for: seasonal menus, Sunday lunch, dog-friendly visits and private hire.
From first sketch to launch.
