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Case Study — Rakkad Investment

Rakkad Investment

An investment brand with the warmth of the tables it backs

Web Design · Web Build · Content Strategy

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THE COMPANY

About Rakkad Investment

Rakkad Investment is a Dubai family office investing in exceptional hospitality — backing food-and-beverage founders across MENA and Southeast Asia since 2019. Its portfolio spans casual dining, premium desserts and fine dining across Lebanon, the UAE and Singapore, and its promise goes beyond capital: genuine operational partnership for founders building something that lasts.

THE APPROACH

How we approached it

Investment sites usually talk money; hospitality is about appetite. We let the portfolio's food photography carry the story, framing Rakkad's philosophy in warm, editorial pages that feel closer to a fine-dining menu than a fund deck. Founder-facing content answers what partnership actually looks like, and the portfolio grid gives each concept its own stage.

THE PROCESS

From first sketch to launch.

Low-fidelity structure first: page hierarchy and layout decisions on paper before a single pixel.
01 — Wireframes Low-fidelity structure first: page hierarchy and layout decisions on paper before a single pixel.
Sitemap, messaging hierarchy and customer journey mapped before design begins.
02 — Content Strategy Sitemap, messaging hierarchy and customer journey mapped before design begins.
High-fidelity artboards: the design system, type and colour take shape.
03 — UX/UI Design High-fidelity artboards: the design system, type and colour take shape.
THE RESULTS

What the relaunch delivered.

2.5×
Founder applications
+49%
Time on portfolio pages
0.00
Layout shift (CLS) — Lighthouse mobile
0ms
Total blocking time — Lighthouse mobile

Your brand matters.

We take on 3–4 retainer clients at a time · Currently accepting new partners

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